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Human Resources Retention strategies that work Retaining valued employees is a challenge for most companies. It becomes tougher when the workforce happens to be a predominantly young one. Sudipta Dev finds out which are the most effective long term retention strategies Retaining the right talent has always been a challenge for most companies in both the travel and hospitality sectors. The investment that goes into recruiting, training and honing on-the-job skills can cause both tangible and intangible loss when a productive resource leaves the organisation. Carefully formulated long-term strategies need to be worked out to prevent this loss and retain the people assets who hold the key to business survival and growth in the services-focused industry. The young and the restless
It is not an easy task to retain for a long period of time a young workforce, which is driven by ambition and easily lured by the next big pay hike. A larger part of the solution lies in engaging and motivating them constantly. Subhash Motwani, director-Compact Travels, concedes that focused effort to motivate the people resource is essential to prevent attrition. “It should not just be work and routine all the time. You cannot replace people, they are not machinery. If you treat them like machines, there will be a breakdown. As most of them have limited experience, they do not often understand the reason behind a particular action-it is therefore necessary to explain to them the logic behind the decisions,” says Motwani. Compact Travels, like most other organisations in the travel business, hires mostly freshers, who are given ample opportunities to learn and grow. “When they see results in a couple of years and understand that they have achieved much more in comparison to their peers in other companies, they are less inclined to leave,” adds Motwani. He points out with apparent pride that employee attrition has never been a problem in his organisation as people seldom quit, unless they opt to change their line of work, get married, immigrate abroad or move to another city. Motwani attributes a large part of this successful retention rate to his policy of encouraging an open and transparent culture. This apart, it is ensured that it is not only the bosses who are sent on FAM trips, but all those employees who have spent a particular period of time in the company are encouraged to go with the expectation that they come back with more experience and sense of responsibility. Joe Rajan, CEO of Harvey India Tours and Travels, is also proud of the fact that he has been able to retain most of the 65-membered staff during his company’s four years of existence. Rajan has worked hard on creating a positive work culture that has ensured that none of his people have ever resigned to go to a competitor. “Being a new company, retaining the staff is important,” asserts Rajan. The efforts range from picnics and parties to outings every Saturday to incentives for those who get good business and an excellent (almost free) cafeteria service. Hiring right It is a well acknowledged factor that the key to retention lies in right recruitment. Stringent hiring processes are necessary to not just test the on-the-job skills of the individual but also his ability to adjust in the work culture and be a part of the team. Unfortunately, in most cases, the cultural-fit is often not analysed well and might later lead to problems for both the individual and the organisation. Most experts agree that there is a direct co-relation between hiring and retention. “It is important to evaluate the job requirement correctly, assess and source the right candidate. A good assessment will yield more than a good candidate. It will shorten the learning curve and integration of the candidate into the system will be very smooth,” says E Balaji, CEO and director, Ma Foi Management Consultants. He points out that candidates who have the ability to adapt to people from other backgrounds, have good listening skills, lots of patience and the ability to make quick decisions would be very successful in the travel and hospitality sector. In fact, the job role and individual career paths need also to be worked out at the initial stage itself. “If the hiring is involved around the ambition of the individual, retention is for a longer time,” avers Motwani. Geeta A Sundrani, director, Oasis Human Resources, believes that it is necessary to inquire from prospective candidates about their long-term plans and ask how this job fits into their growth. “Many employers tend to focus retention efforts on their long-term employees, but the most effective programs are those that emphasise the benefits of long-term employment from the employee’s first day on the job,” says Sundrani, emphasising on that need to scale the candidate fit into the organisation’s long-term goals. “Right candidate would mean better retention with transparent policies and procedures,” adds Sundrani.
Long-term vision The attrition rate, across all sectors, is greater amongst the younger workforce. The under-25 workforce are known to be easily enticed by a salary hike and do not often seriously work out the career path progression. Their goals are short-term. It is therefore imperative for the management to invest in career counselling and guidance. “It is also important to encourage overall development of the employees, by giving them opportunity to enhance their knowledge through professional programs and courses,” states. Balaji. The other imperative factor is to create an employee friendly culture with a long-term vision and take conscious steps to build in-house talent pipeline. Adrian D’Souza, corporate director- HR, Zuri Group Global, concedes that the HR of any organisation need to be more strategic in order to enable its work force to realise that the organisation they are working for has an aim and purpose for them. Their contributions need to be duly recognised and rewarded. “Motivation and a great working environment are key factors for retaining employees in any industry,” reiterates D’Souza. Interestingly, a bit of attrition is considered good by most organisations as there is an influx of fresh talent, newer ideas and skills. The travel and hospitality sector is no different. “Yes, a little bit of attrition, even as inevitable as it is, is still good as the organisation would get the chance of attracting employees with different skills set. But then again, change is a reality and until there is a felt need for change, it is only an event and not a pattern,” concludes D’Souza. |
Source – Travel World










They are the silent personnel who constitute a large part of every hotel’s workforce – the vast majority of behind the scenes workers who are engaged in ensuring that those in front of the office are able to meet the customer’s expectations and uphold their property’s brand reputation. From housekeeping personnel to kitchen staff to those engaged in engineering functions, while these people are core to everyday functioning in a hotel, they are mostly unseen and unheard. It is essential to understand how important hotel companies consider this segment of their workforce. Are there enough opportunities for their training and development? Is their welfare included in the HR vision of the company? The answers are not surprisingly very diverse and represent in many ways the ethos of each organisation.




Considering the fact that most personnel engaged in blue collared jobs belong to the economically deprived section, many hotel companies have specific CSR policy for their development and welfare. Accor has a dedicated staff welfare funds with generous use of funds for the well-being of these associates and their families especially in areas of health and education. ITC Maratha has been aiming at providing employment opportunities to the economically deprived locals who reside in the vicinity. “This is a small way of giving back to the society that we live in. Besides this, ITC Maratha also provides vocational training and advocacy for this workforce,” states Kavarana. The company has also employed a respectable number of differently-abled people in various key departments like housekeeping, F&B – Production, HR, front office. “We’ve made sure that they are at par with the other employees by sensitising other employees towards them. This initiative speaks volume about our culture of inclusiveness,” adds Kavarana.


For long, the world gave much importance to Intelligence Quotient (IQ) instead of equal importance to IQ,EQ, SQ. This attitude is a legacy of the early 20th century when psychologists devised tests to measure intelligence. These tests primarily measured intellectual or rational intelligence (used to solve logical problems). The higher the figure, the belief went, the greater the intelligence.

For any job opportunity assessing your skills, education and previous job experience will help you narrow down what positions you as an individual are uniquely qualified for. Tailormake a resume that highlights your unique personal and professional qualities. Also it is important that you highlight how you personally would enhance the guest/passenger experience.
Strategic workforce planning is not limited to hiring and retaining talent, but anticipating future manpower needs of an organisation. In a dynamic business scenario, manpower planning is critical to organisational growth and stability. It is integral to recruiting, retaining, retraining and redeployment of talent. Linked to business needs of the organisation, the process is much more complicated than it seems, primarily because it also involves developing skills and competencies of existing employees to meet market demands which can change with time. Having a contingent plan in place in case of any eventuality (talent shortage) is also critical to the process.
“You need educated, skilled manpower for sales, product management, R&D and production. There will be a shortage of such people in the future”
“Manpower needs, if planned properly, in terms of profile required, numbers, time and place, will give the company mileage over competitors in terms of consistency in output”
“The need for contingency plan would come during market fluctuations, stringent deadline, natural calamity, change in technology and an unexpected opportunity”
A buffer/pipeline of suitable candidates is necessary to prevent any last minute surprises. “The recruitment team today works along with business line managers to plan ahead of their manpower needs. Organisations which have gone on rampant panic hiring spree to manage their short-term business needs without considering the flip side of layoffs has led to negativity of the market credibility. If a company is more efficient, it can avoid such unpleasantries and image tarnishing for themselves,” states Shetty.

Ather Raza

Housekeeping staff are the silent workforce who uphold the brand and ensure the success of the hotel through excellence in service. Responsible for keeping the rooms and facility clean, comfortable and safe, the housekeeping department comprises personnel across various levels – from executive housekeepers to executives to assistants and supervisors. “As one of the most integral departments within the hotel, the housekeeping department is responsible for the immaculate care and upkeep of all guest rooms and public spaces. A consistent product always plays a vital role in the success of any organisation. In a competitive hotel market, it is service standard and cleanliness that really makes an impact on our guests and determine whether they will return,” says Ruchika Kapoor, director Housekeeping, The Park, New Delhi.
